Tirane, ofrohet vend pune Head of CVM
- Tirane
- Tipi
-
- me orar te plote
- Fusha | Profili i punes
-
- Menaxhim
- Gjuha
-
- anglisht
- Eksperienca
- vetem me eksperience
Description
Define the strategy and framework for CVM (customer value management) team to maximize the commercial value of the customer base by retention, loyalty, cross-sell, up-sell and base migration activities.
Develop top strategic projects and CVM platforms to enable life-time value maximization and profitability optimization.
Defines the roadmap for Big data platforms and leads the development for valid use cases.
Manages the marketing insight & marketing research budget and activities
Job Responsibility
Key accountabilities and decision ownership:
• Hires, trains, manages CVM squad members, and ensures top quality CVM practices are followed thoroughly following agile methodology.
• Hires and trains big data team and define the future roadmap and building blocks and use cases for AI in VF Albania.
• Drives research, big data and CVM team to produce actionable insights to help the advancement of segmentation strategy.
• Define base offers and provide input into proposition design
• Examine the latest market trends through qualitative & quantitative research and customer insight.
• Spot opportunities within our customers’ base to increase ARPU and profitability.
• Design and manage the architecture of the Customer Base and our pricing propositions at strategic and operational level, focusing on increasing customer loyalty and product value.
• Work with IT to develop and manage tools & platforms for analysis, in order to identify opportunities and actions that will increase customer loyalty and product value.
• Propose a certain action plan for CDI (customer data integration) in order to improve customer satisfaction and experience by monitoring all components of CSI (customer satisfaction index).
Core competencies, knowledge and experience:
• Excellent analytical and strategic thinking skills
• Business strategy, planning and modelling
• Market research, design thinking, and lean start-up methods
• Understanding of Digital / Agile software product management in large scale environments.
• Market analytics and data-driven decision making
• Trusted and respected leader who can influence, direct, and coach the team
• Excellent financial management skills, including P&L management
• Excellent relationship-building skills,
Must have technical / professional qualifications:
• Degree in Business Administration, management, marketing or relevant degrees
• Extensive business experience in Commercial, Marketing, Technology related Product management, Customer Experience
• Well-aware of the latest data mining technologies and techniques and the top data insight platforms and tools.
• Have experience on delivering structured, integrated, and compliant data, along the processes in my work area.
• Make use of data modelling & visualization tools to increase the ability to predict systems and customer behaviors
• Able to compile a full range of digital data sources (owned, paid) to drive a consolidated set of insights to answer business problems.
Skills
Modern Marketing Leadership
Data Analytics and Insights
Campaign Development and Management
Always on Marketing
Strategy Execution
External trends and insights
Business and Commercial Acumen
People Development
Resilience
Product/Solution Proposition Strategy and Design
Customer Centricity
Segment Strategy and Planning
Shenim: Teinteresuarit duhet te aplikojne duke derguar CV dhe duke percaktuar pozicionin per te cilin aplikojne ne adresen e email: humanresources.al@vodafone.com
Define the strategy and framework for CVM (customer value management) team to maximize the commercial value of the customer base by retention, loyalty, cross-sell, up-sell and base migration activities.
Develop top strategic projects and CVM platforms to enable life-time value maximization and profitability optimization.
Defines the roadmap for Big data platforms and leads the development for valid use cases.
Manages the marketing insight & marketing research budget and activities
Job Responsibility
Key accountabilities and decision ownership:
• Hires, trains, manages CVM squad members, and ensures top quality CVM practices are followed thoroughly following agile methodology.
• Hires and trains big data team and define the future roadmap and building blocks and use cases for AI in VF Albania.
• Drives research, big data and CVM team to produce actionable insights to help the advancement of segmentation strategy.
• Define base offers and provide input into proposition design
• Examine the latest market trends through qualitative & quantitative research and customer insight.
• Spot opportunities within our customers’ base to increase ARPU and profitability.
• Design and manage the architecture of the Customer Base and our pricing propositions at strategic and operational level, focusing on increasing customer loyalty and product value.
• Work with IT to develop and manage tools & platforms for analysis, in order to identify opportunities and actions that will increase customer loyalty and product value.
• Propose a certain action plan for CDI (customer data integration) in order to improve customer satisfaction and experience by monitoring all components of CSI (customer satisfaction index).
Core competencies, knowledge and experience:
• Excellent analytical and strategic thinking skills
• Business strategy, planning and modelling
• Market research, design thinking, and lean start-up methods
• Understanding of Digital / Agile software product management in large scale environments.
• Market analytics and data-driven decision making
• Trusted and respected leader who can influence, direct, and coach the team
• Excellent financial management skills, including P&L management
• Excellent relationship-building skills,
Must have technical / professional qualifications:
• Degree in Business Administration, management, marketing or relevant degrees
• Extensive business experience in Commercial, Marketing, Technology related Product management, Customer Experience
• Well-aware of the latest data mining technologies and techniques and the top data insight platforms and tools.
• Have experience on delivering structured, integrated, and compliant data, along the processes in my work area.
• Make use of data modelling & visualization tools to increase the ability to predict systems and customer behaviors
• Able to compile a full range of digital data sources (owned, paid) to drive a consolidated set of insights to answer business problems.
Skills
Modern Marketing Leadership
Data Analytics and Insights
Campaign Development and Management
Always on Marketing
Strategy Execution
External trends and insights
Business and Commercial Acumen
People Development
Resilience
Product/Solution Proposition Strategy and Design
Customer Centricity
Segment Strategy and Planning
Shenim: Teinteresuarit duhet te aplikojne duke derguar CV dhe duke percaktuar pozicionin per te cilin aplikojne ne adresen e email: humanresources.al@vodafone.com
Location information